AthletesCAN is proud to announce a two-year partnership with athlete marketing influencer firm FireWork.

FireWork will collaborate directly with AthletesCAN members to generate new social media and sponsorship revenue opportunities. FireWork’s technology platform is designed to bring athletes and brands together to create and execute dream partnerships.

FireWork will provide educational resources on a number of topics including effective pricing, pitching strategies, campaign applications and negotiation tactics. They will also hold at least two webinars each year with AthletesCAN members in the areas of self-funding, personal branding and marketing and athlete commercial rights.

FireWork believes in the power of connection and authenticity, and builds values-based partnerships to help brands and athletes ignite their possible, together. Your dream partnership awaits.


We combine your values and our proprietary algorithm to build dream partnerships.


Manage your FireWork partnerships from within the app. Communicate, plan, and collaborate — all in one place.


Harness the energy. Maximize the momentum.FireWork takes care of the details so you can nurture your dream partnership and keep your audience engaged.

  • FireWork partnerships go deeper than the dollar sign. 
  • Everything we do is driven by human values, authentic connection, and mutual growth. 
  • We help brands and athletes ignite their possible, build momentum, and inspire others.
  • One-time campaign or long-term sponsorship, we ignite the spark — we create dream partnerships.

Book a Demo